Amazon and Flipkart cut seller fees to deepen reach in India’s smaller cities
Amazon India and Flipkart are reducing or waiving seller commissions across select categories as they seek to attract more merchants and accelerate e-commerce adoption in Tier II and Tier III markets.
Amazon and Flipkart are reducing or eliminating seller commissions in several categories to attract merchants and accelerate e-commerce growth in India’s Tier II and Tier III cities.
Why this matters
The fee changes extend Amazon India’s push for growth, following its planned Great Freedom Sale with AI shopping tools and amid renewed regulatory scrutiny of Amazon and Flipkart in India.
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