Amul, Kwality Wall's, Mother Dairy escalate 'thanda' ad war as summer ice cream battle heats up

Ice cream majors are splitting summer ad spends between TV nostalgia plays and digital influencer content, while layering quick-commerce tie-ups with Blinkit, Zepto and Swiggy Instamart. Regional vernacular creatives and freezer visibility are emerging as decisive levers as the category chases double-digit growth.

Amul, Kwality Wall's and Mother Dairy ramp summer ad spends across TV, influencers and quick-commerce via Blinkit, Zepto and Instamart.

ET BrandEquity · 5/14/2026, 1:08:36 AM · Ask about this →

Amul + Baskin-Robbins + Havmor + Kwality Wall's + Mother Dairy + Naturals + Vadilal +