India's ₹40 lakh crore blind spot: marketers still cast women as caregivers, not buyers
Opinion piece flags a demand-mapping failure across autos, financial services and retail. Women demat accounts surged from 6.67M in 2021 to 27.71M in 2024; 25% of Spinny's used-car buyers are women. Yet only 45% of Indian commercials feature women, mostly in domestic roles, leaving brands like Titan Raga, Datsun and NatWest under-indexed on a $31.8T global spend pool.
Opinion piece argues Indian marketers misread women consumers as caregivers rather than aspirational buyers, costing brands across autos, financial services, and retail. Cites Titan Raga, Spinny data, and rising women investors as evidence of a demand-mapping failure.
Also reported by
- ET Brand Equity — Same time