Godrej CCO pitches 'Promise, Proof, Pattern' framework as deepfakes erode brand trust

At India Communication Summit 2026, Godrej Industries CCO Sujit Patil urged brands to favor regional micro-influencers over metro celebrities and lead with values, citing 78% of CEOs flagging reputational weakness and only 40% feeling AI-ready. He brushed off Godrej's identity-refresh backlash as a minor design-community flare-up.

— Filed Fri, 29 May, 2026, 10:23 IST · Source ET BrandEquity · Updated

Godrej Industries CCO Sujit Patil at India Communication Summit 2026 outlined a 'Promise, Proof, Pattern' framework for trust-building amid deepfakes, urging authenticity, regional micro-influencers over metro celebrities, and values-driven communication; he downplayed Godrej's identity refresh backlash as a minor design-community incident.

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