DGCA airport filming curbs threaten influencer playbook used by Myntra, Swiggy, Zomato
Proposed DGCA restrictions on unauthorized airport filming may clip a fast-growing influencer format. Brands including Myntra, Swiggy, Zomato and IndiGo have leveraged terminal backdrops; analytics firm Qoruz tracked 155,000 posts from 26,000 creators (Jan 2025-Mar 2026). Experts expect a pivot to destination storytelling with limited campaign drag.
DGCA's proposed restrictions on unauthorized airport filming may disrupt influencer-led brand campaigns shot at airports. Brands like Myntra, Swiggy, Zomato, IndiGo leveraged airport content; experts expect creators to pivot to destination storytelling with limited overall campaign impact.