DGCA airport filming curbs threaten influencer playbook for Myntra, Swiggy, Zomato, IndiGo
Proposed restrictions on unauthorized filming across 155,000 airport posts could upend a creator economy that logged 26,000 influencer campaigns between Jan 2025 and Mar 2026. Brands from Air India to Uber India face a forced pivot toward destination-led storytelling.
DGCA's proposed restrictions on unauthorized airport filming could disrupt influencer marketing campaigns by brands like Myntra, Swiggy, Zomato, IndiGo, and Air India that rely on airport content. Experts expect creators to pivot to destination-based storytelling rather than abandon travel campaigns.