L'Oréal India hands ₹700-800 cr media mandate to Publicis, ends 15-year Wavemaker run
L'Oréal India has appointed Publicis Media as its integrated media agency on record from September 2026, ending a 15-year relationship with Wavemaker. The mandate covers an estimated INR 700-800 crore in 2025 ad spend, with a brief centred on data-driven precision marketing.
L'Oréal India has named Publicis Media its integrated media agency on record from September 2026, replacing Wavemaker after 15 years. The mandate, covering an estimated INR 700-800 crore in 2025 ad spend, focuses on data-driven precision marketing.
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