Nykaa takes over Kiehl's India operations in exclusive L'Oréal distribution deal
Nykaa signed an exclusive agreement with L'Oréal India to manage all Kiehl's India operations across retail stores, website, digital and multi-brand channels—deepening its decade-long partnership and targeting India's luxury beauty market projected to hit $40-45 billion by 2030.
Nykaa signed an exclusive distribution agreement with L'Oréal India to manage all Kiehl's India operations—retail stores, website, digital and multi-brand channels—expanding its decade-long beauty partnership and targeting India's growing luxury beauty market.
Why this matters
The Kiehl's takeover extends Nykaa's expansion push, following plans to triple stores to 300 across 100 cities and strong Q3 FY26 results as India's retail market hit Rs 215 trillion.
Retail-brand activity steady with 2,068 signals over the past 90 days.