Myntra, Nykaa and Meesho scale AI from shopping discovery to retail operations
Myntra says AI now supports size-and-fit recommendations for 85% of eligible users, while cutting seller onboarding, listing and supply-chain workflows. Nykaa attributes more than 55% of FY26 technology impact to AI, and Meesho’s Vaani voice feature reached 1.5 million users in its first month.
Myntra, Nykaa and Meesho are deploying AI across personalised discovery, conversational shopping and backend operations. Myntra reports faster seller onboarding, listings, supply-chain simulations and analytics, while Nykaa builds shared AI infrastructure and Meesho expands voice-led commerce through Vaani.
Why this matters
Myntra’s AI expansion follows recent signals on its Singapore platform launch and June test of Indian diaspora demand, indicating parallel investment in retail operations and international reach.
retail-company is accelerating, up +993200% QoQ.