Myntra partners Benetton Group to launch Sisley in India
Myntra Jabong India has partnered with Benetton Group to introduce Sisley in India, combining Myntra’s digital reach with plans for exclusive stores and a broader omnichannel premium-fashion presence.
Myntra Jabong India partnered with Benetton Group to introduce Sisley in India. The fashion brand plans exclusive stores and a stronger digital presence, using Myntra’s platform and brand-scaling expertise to build an omnichannel premium-fashion business.
Why this matters
The Sisley deal follows Myntra's AI expansion across shopping, seller and supply-chain workflows and its Singapore test targeting diaspora demand, extending its digital and international growth agenda.
Omni-channel recorded 1,347 signals in the past 90 days and is steady; no QoQ change figure was provided.