Campus Activewear launches ÉLAN, a premium neo-casual men’s footwear label
ÉLAN by Campus enters the neo-casual segment with loafers, brogues, moccasins and derby shoes, sold through Campus’s website, Amazon, Myntra and physical retail.
Campus Activewear has launched ÉLAN by Campus, a premium neo-casual men’s footwear range spanning loafers, brogues, moccasins and derby shoes. The brand will use an omnichannel strategy across its website, Amazon, Myntra and physical retail to build the emerging category.
Why this matters
ÉLAN follows recent signals that Campus Activewear is moving beyond sports shoes into neo-casual footwear; it comes alongside the reported resignation of CFO Sanjay Chhabra, effective 7 July 2026.
Retail-brand signals are accelerating, up 340700% QoQ.