Campus Activewear launches Élan, pushes beyond sports shoes into neo-casual footwear
India's largest sports footwear brand has unveiled Élan by Campus, a neo-casual line of loafers, derbies, moccasins and brogues. Distribution spans its own site, Amazon, Myntra and physical stores, with a Jim Sarbh-fronted campaign anchoring the lifestyle pivot.
Campus Activewear has launched Élan by Campus, entering the neo-casual footwear segment with loafers, derbies, moccasins and brogues. Sold via own site, Amazon, Myntra and stores. Campaign featuring Jim Sarbh supports the lifestyle push beyond sports footwear.
Why this matters
Élan marks Campus Activewear's first push beyond its core sports shoe identity into neo-casual lifestyle, broadening category exposure even as the brand navigates a recent CFO transition with Sanjay Chhabra's exit.
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