Nykaa's takeover of Kiehl's India operations under L'Oréal Luxe agreement resurfaces, dating back to February 2026
Resurfacing a February 2026 move, Nykaa manages Kiehl's stores, D2C site, digital platforms and multi-brand distribution in India, bringing the skincare label into its omnichannel network, logistics ecosystem and Nykaa Now delivery service.
Nykaa signed an exclusive agreement with L'Oréal Luxe India to manage Kiehl's India operations, including stores, D2C site, digital platforms and multi-brand distribution. Kiehl's will join Nykaa's omnichannel network and access its logistics, customer base and Nykaa Now delivery.
Why this matters
The resurfaced move follows recent signals on Nykaa exclusively managing Kiehl’s India operations for L’Oréal Luxe and coverage of its February takeover, reinforcing Nykaa’s omnichannel expansion.
Omni-channel is steady, with 1,317 signals recorded in the past 90 days.