Nykaa’s takeover of Kiehl’s India operations from L’Oréal Luxe resurfaces
Resurfacing a February 2026 move, Nykaa exclusively manages Kiehl’s India business across brand stores, Kiehls.in, digital platforms and multi-brand distribution, plugging the skincare label into its omnichannel network and Nykaa Now delivery capabilities.
Nykaa will exclusively manage Kiehl’s end-to-end India operations for L’Oréal Luxe, spanning brand outlets, Kiehls.in, digital platforms and multi-brand distribution. Kiehl’s will join Nykaa’s omnichannel network and use its logistics and Nykaa Now delivery capabilities.
Why this matters
The move aligns with recent resurfacing signals covering Nykaa's February 2026 exclusive agreement to run Kiehl's India and its takeover of operations from L'Oréal Luxe.
Omni-channel is steady, with 1,314 signals recorded in the past 90 days.