Nykaa takes over Kiehl's India operations in exclusive L'Oréal deal
Nykaa signed an exclusive distribution agreement with L'Oréal India to run all Kiehl's India operations — stores, website, digital channels and multi-brand distribution — leveraging its 276 offline stores and base of 42 million beauty customers to capture India's premium beauty market, projected at $40-45 billion by 2030.
Nykaa signed an exclusive distribution agreement with L'Oréal India to manage all Kiehl's India operations — stores, website, digital channels, and multi-brand distribution — betting on India's premium beauty market and leveraging Nykaa's nationwide retail network.
Why this matters
The deal builds on Nykaa's aggressive expansion, including plans to triple physical stores to 300 across 100 cities and strong Q3 FY26 results, deepening its push into premium beauty distribution.
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