JioStar unveils Launchpad on JioHotstar CTV, claims 50M devices and 30M household reach in India
JioStar is pitching the merged JioHotstar CTV ecosystem to advertisers with a beta rollout of Launchpad, a platform-takeover ad product for brand launches. It cites 50M connected TV devices, 30M households and 50M DAUs, with early case studies citing 250M impressions and 1 lakh+ clicks for partners like Samsung, Jeevansathi and Tadka.
JioStar pitches JioHotstar's merged CTV ecosystem to Indian advertisers, claiming 50M connected TV devices and 30M households reach. Launching Launchpad, a platform-takeover ad product for brand launches, in beta this month, plus expanding content integrations.
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