Ranveer Singh's Don 3 exit tests $170.7M brand value, but contracts with Adidas, Thums Up hold firm

Strategists say controversy's hit on Ranveer Singh's endorsement portfolio—Adidas, Head & Shoulders, Thums Up, MakeMyTrip, Sugar Cosmetics—will be negligible. Per-deal economics remain at Rs 3.5-5 crore per endorsement, Rs 2-4 crore shoot day fees, Rs 80 lakh per sponsored post, backed by recent box-office momentum.

— Filed Mon, 1 Jun, 2026, 09:34 IST · Source ET BrandEquity · Updated

Ranveer Singh's Don 3 exit controversy raises questions on his USD 170.7M brand value and endorsements with Adidas, Thums Up, MakeMyTrip, Sugar Cosmetics. Strategists say impact on contractual brand deals will be negligible given recent box-office success.

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