Titan bets analogue is back: ₹26,000 cr mechanical market triples smartwatches as wearables wobble
CMO Ranjani Krishnaswamy frames analogue as horology's 'third force', citing 16% growth against ~50% smartwatch value decline. Titan leans on story-led mechanical and Swiss lines across Fastrack, Sonata and Raga to recapture wrist real estate from fading smart wearables.
Titan's CMO Mainline Analog Ranjani Krishnaswamy details analogue watch resurgence: 16% growth vs ~50% smartwatch value decline. India's INR 26,000 crore analogue market triples smartwatches. Titan positions as horology's 'third force' with story-led, identity-driven mechanical and Swiss lines.
Why this matters
Reinforces Chawla's plan to cut 90% jewellery dependence by scaling watches, eyewear and bags after a ₹30,000 cr stock wipeout. Watches now central to diversification.
Retail-brand activity steady at 642 signals over the last 90 days.
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