Titan bets analogue is back: ₹26,000 cr mechanical market triples smartwatches as wearables wobble
CMO Ranjani Krishnaswamy frames analogue as horology's 'third force', citing 16% growth against ~50% smartwatch value decline. Titan leans on story-led mechanical and Swiss lines across Fastrack, Sonata and Raga to recapture wrist real estate from fading smart wearables.
Titan backs a ₹26,000 cr mechanical watch market growing 16% as smartwatch values fall ~50%, leaning on Fastrack, Sonata and Raga.
ET BrandEquity · 5/27/2026, 5:41:47 AM · Ask about this →