ET Brand Equity
https://brandequity.economictimes.indiatimes.com/rss/topstories
Signals from ET Brand Equity
- Indian e-commerce pivots from search to scroll as discovery-led shopping reshapes $250B market
- Marico bets next FMCG cycle on AI, creators and quick commerce as digital tops 50% of spend
- Kantar: Indian male consumer under structural stress, brands must rethink masculinity playbook
- Bombay Shaving Co, Snitch pivot from celebrity ads to always-on creator networks as influencer ROI plateaus
- Indian beauty brands pivot to 'Anti-D2C' as CAC jumps 60%, lean on salons over discounts
- Comms chiefs from LG, Britannia, Ikea, Diageo back earned media as AI chatbots displace search
- Comscore at Goafest 2026: AI is becoming India's new gateway to consumer decisions
- India ad market to scale from $21B to $33B by 2030 as AI shifts marketers to advertising-led growth: Redseer
- Parle's Melody Goes Global After Modi Gifts Toffee to Meloni; 'Melodi' Meme Lifts 1983-Born Brand
- Goafest 2026 calls for 'brands from India' as volume obsession caps value creation
- Boat's Aman Gupta tells Goafest 2026: stop playing safe, start listening to Gen Z
- Tilaknagar, Diageo push to premiumise brandy beyond India's southern stronghold
- Amul Splits Distribution Into Four Highways, Hands 10,000 Distributors Red/Blue Ocean SKU Cards
- Samsung, Maruti, Adani, Adidas trigger India pitch wave as WPP, Omnicom-IPG reshape agency map
- India's INR 13,000cr Live Events Market Emerges As Brands' Next Offline Battleground
- Britannia, IndiGo headline ET Kaleido Awards 2026 winners list
- Gen Z forces India Inc to rewrite loyalty playbook: relevance and values over reward points
- Modi's gold-restraint appeal puts jewellery OOH and airport ad budgets under review
- Tata Salt, Nestle India headline ET Trendies Awards 2026 wins
- Ice cream brands escalate summer ad war as premium players challenge legacy giants