Bombay Shaving Co, Snitch pivot from celebrity ads to always-on creator networks as influencer ROI plateaus

EY pegs India's influencer marketing at ₹3,375 cr by 2026, but brands report a performance ceiling. D2C players like Bombay Shaving Company and Snitch are blending macro, mid and micro creators with performance-marketing discipline, shifting budgets from one-off celebrity campaigns to persistent creator pipelines.

EY pegs India's influencer marketing at ₹3,375 cr by 2026, but brands report a performance ceiling. D2C players like Bombay Shaving Company and Snitch are blend

ET Brand Equity · 5/26/2026, 4:26:28 AM · Ask about this →

Bombay Shaving Company + HashFame + Klug Tech + Lakme + Meta Creator Marketplace + Snitch +