HashFame
Signals mentioning HashFame
- Non-metro India accounts for 66% of creators, but most remain outside paid campaigns
- India's creator economy spreads beyond metros; non-metro creators surge 10x to 408,000
- Two-thirds of India's 4.12M creators now come from non-metros, but monetisation lags
- Bombay Shaving Co, Snitch pivot from celebrity ads to always-on creator networks as influencer ROI plateaus