India's creator economy spreads beyond metros; non-metro creators surge 10x to 408,000
ISB-Hashfame study finds India's creator economy shifting into a geographically distributed ecosystem from 2020-2025. Brand campaigns jumped from 14,000 to 42,000, spend rose 3.6x, and engagement climbed 1.8% to 7.2%. Non-metro creators grew from 38,000 to 408,000, with Hindi creators at 42%, signaling rising relevance for regional-language creator-led marketing.
ISB-Hashfame study finds India's creator economy expanding beyond metros into a distributed ecosystem, with rising engagement and brand campaign spend, growing relevance for creator-led marketing and customer acquisition across regional-language markets.
Why this matters
The ISB-Hashfame study frames India's creator economy as a geographically distributed ecosystem, with non-metro and regional-language creators emerging as central to brand-led marketing strategies.
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