Two-thirds of India's 4.12M creators now come from non-metros, but monetisation lags
ISB-HashFame report finds India's creator base ballooned from 0.96M in 2020 to 4.12M in 2025, with 66% based outside metros and Hindi anchoring 42% of the pool. Yet monetisation is thin—most non-metro creators complete just one paid brand campaign a year, signalling untapped regional-language influencer marketing headroom.
ISB-HashFame report finds two-thirds of India's 4.12M creators are now non-metro, but monetisation lags—most complete just one paid brand campaign yearly. Signals untapped regional-language influencer marketing opportunities and need for long-term brand-creator partnerships.
Why this matters
HashFame's report with ISB maps India's creator economy shift toward non-metros and regional languages, exposing a gap between creator growth and brand monetisation that shapes influencer marketing strategy.
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