ET Brand Equity
https://brandequity.economictimes.indiatimes.com/rss/topstories
Signals from ET Brand Equity
- WPP Media India flags zero-click, agent-led shopping as commerce's next disruption
- Swiggy's real-time IPL 2024 push drives app sessions across Southern India
- ET Shark Awards 2026 shortlist flags AI storytelling, Tier II/III push as FMCG playbook
- India banks 9 fresh Cannes Lions 2026 shortlists across Coca-Cola, KitKat, Vim, Amazon work
- Swiggy bets on user acquisition over frequency, sees runway in 90% of India yet to order online
- Habuild hits Rs 100 cr revenue with 1.8 crore users, no app, 90% referrals
- Marico, Nestle, Orkla rewire FMCG playbooks as Gen Z drives 35% of India's consumption spend
- New Balance bets on community-led play in India with first New Retail Concept store at DLF Mall of India
- Japanese beauty and lifestyle brands ride cultural halo into India's Gen Z market
- AI smart glasses race heats up in India as Lenskart, Titan, Jio queue launches
- India hosts 70+ retail GCCs as Walmart, 7-Eleven build tech muscle before opening stores
- Aluminium can crunch forces India's beer and soda brands back to glass and PET
- DGCA airport filming curbs threaten influencer playbook for Myntra, Swiggy, Zomato, IndiGo
- Thar, Jimny, Royal Enfield turn owners into marketing engine via subcultures, UGC
- Delhi HC fines Google Rs 30 lakh for selling Hindware trademark as ad keyword
- Founder-led marketing becomes default playbook for Indian D2C, but investors flag scale risk
- Hyundai India marks 30 years with Rs 45,000 cr bet to defend share against Tata, Mahindra
- Mysore Sandal crosses Rs 2,000 cr but battles relevance gap with young India
- WPP Media warns India ad spends may fall 10-15% next quarter as FMCG, energy brands tighten belts
- Kingfisher rewires playbook: from media buying to data-led retail execution across 100K outlets