Swiggy's real-time IPL 2024 push drives app sessions across Southern India
Swiggy and PivotRoots ran a vernacular, mobile-first campaign during IPL 2024 targeting Southern India, using real-time relevance to lift app sessions and orders. The effort posted a 1.8% CTR on Meta and 3.15% on Google Display, winning Gold at the ET Shark Awards 2025.
Swiggy and PivotRoots ran a real-time, vernacular, mobile-first IPL 2024 marketing campaign targeting Southern India to drive app sessions and orders, achieving strong CTR and downloads, winning Gold at the ET Shark Awards 2025.
Why this matters
Swiggy leans on regional marketing wins as financial signals stay mixed, with its IPO pop fading against Zomato and quick-commerce dragging Prosus India results.
Retail-brand activity steady with 2,112 signals over the past 90 days.
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