New Balance bets on community-led play in India with first New Retail Concept store at DLF Mall of India
Three years after setting up its India subsidiary, New Balance is deepening its play with a 20% YoY growth trajectory, a new concept store in Noida, Janhvi Kapoor as ambassador, the launch of Grey Days, and a community-first 'less is more' strategy spanning running clubs from 1km to 42km.
New Balance is deepening India presence three years post-subsidiary setup, opening its first New Retail Concept store at DLF Mall of India Noida, signing Janhvi Kapoor as ambassador, launching Grey Days, and leveraging domestic manufacturing with a community-led 'less is more' strategy.
Why this matters
Marks New Balance's deepest India push since its 2022 subsidiary launch, moving from distribution to owned retail, ambassador-led marketing, and run-club communities to build category leadership.
Retail-brand activity holds steady with 1,421 signals over the last 90 days.