ET Brand Equity
https://brandequity.economictimes.indiatimes.com/rss/topstories
Signals from ET Brand Equity
- MTR Foods Ditches Ad-Led Growth for Availability Play, Leans on Quick Commerce to Go National
- Mondelez India VP flags premiumisation, quick commerce and AI as next marketing levers
- Men's jewellery emerges as India's fastest-growing fine-jewellery segment at 25-30% annually
- CMOs debate category creation playbook at ET Brand World Summit 2026
- P&G India bets on consumer-truth playbook to reinvent Whisper, Head & Shoulders and Vicks
- Asian Paints' quiet playbook: why enduring Indian brands win on responsibility, not ad campaigns
- Six years after 'Boycott China', Chinese brands quietly dominate India's value electronics and EV markets
- Mercedes-Benz India names Nandita Godbole marketing head in leadership reshuffle
- JioStar deploys OpenAI-powered assistant to merge streaming with shopping on JioHotstar
- Empire State proposal goes viral; Rapido, IKEA, Domino's ride the moment with topical edits
- CCPA penalises Zepto, FirstCry over dark patterns and drip pricing at checkout
- Samsung restructures India ops, cuts overlapping TV & appliance roles amid profit squeeze
- Kellogg's India pivot: from cold cereal to instant Upma, Poha and Halwa after 30-year lesson
- Lakshya Media's Yuvrraj Agarwal: 'Presence is the new performance' as OOH leads growth
- Kriti Sanon on Hyphen's feedback-led D2C playbook and her GIVA, Supply6 bets
- India's Luxury Perfume Market Pivots From Grooming to Self-Expression as Nykaa, Tira Scale Fragrance Retail
- Kohli's One8 Relaunches via Agilitas Sports With ₹40 Crore to Beat Celebrity-Brand Jinx
- India's Cannes Slide Signals Structural Crisis in Ad Model, Analysts Warn
- Indian consumer brands turn Instagram comment sections into brand-building battlegrounds
- India CTV ad spend jumps 42% to INR 9,900 crore as retail and D2C brands shift to connected TV