Men's jewellery emerges as India's fastest-growing fine-jewellery segment at 25-30% annually
Brands including BlueStone, Giva, Candere and PNG Jewellers are launching design-led collections and celebrity campaigns to capture India's men's jewellery market, now ~15% of total demand. The pitch reframes jewellery as everyday self-expression rather than ceremonial or bridal purchase.
India's men's jewellery segment is growing 25-30% annually, prompting brands like BlueStone, Giva, Candere and PNG to launch design-led collections and celebrity-driven campaigns positioning jewellery as everyday self-expression rather than ceremonial or bridal purchases.