Palmonas enters lab-grown diamond jewellery with 9KT and 14KT collections
Demi-fine jewellery brand Palmonas plans to launch lab-grown diamond jewellery, backed by investment in product development, customer education and its retail-digital experience. The move comes as Titan’s BeYon and Bluestone-backed Ethera build presence in the segment.
Palmonas will launch lab-grown diamond jewellery in its 9KT and 14KT collections, investing in product development, customer education and retail-digital experience. The move follows Titan’s BeYon launch and Bluestone’s Ethera investment as India’s LGD category expands.
Why this matters
Palmonas is extending its affordable-luxury retail strategy after reaching 75 stores across 31 cities and adopting Zithara.AI to unify online-offline data and improve store conversions.
Retail-brand signals are accelerating, up 337700% QoQ.