Myntra scales AI across ops as Naturis raises Rs 100 Cr and Raptee.HV opens Bengaluru EV centre

India retail roundup: Myntra expands AI across customer and seller operations (90% MAU reach); beauty CDMO Naturis Cosmetics raises Rs 100 crore; Raptee.HV opens a Bengaluru EV experience centre; Zithara.AI partners jewelry brand Palmonas for offline retail CRM.

— Filed Fri, 17 Jul, 2026, 19:09 IST · Source YourStory · Capital · Updated

Roundup with multiple India retail items: Naturis Cosmetics beauty CDMO raises Rs 100 Cr; Myntra expands AI across customer/seller ops; Raptee.HV opens Bengaluru EV experience centre; Zithara.AI partners jewelry brand Palmonas for offline retail CRM.

Why this matters

Follows Myntra's push to scale AI across customer discovery and seller onboarding, cutting onboarding to under 2 days, as CEO Nandita Sinha charts global growth while keeping India at the core.

Omni-channel activity holding steady with 1,145 signals in the last 90 days.