Myntra Global's Singapore launch resurfaces, spotlighting an overseas growth play from June
Resurfacing a move from early June: Myntra Global launched in Singapore on May 19, targeting the Indian diaspora with Indian fashion, beauty, lifestyle and home products. The company is aiming to reach 12–15% of Singapore's Indian consumer base while keeping its primary growth focus on India.
Myntra launched Myntra Global in Singapore, targeting the Indian diaspora with Indian fashion, beauty, lifestyle and home décor. While testing overseas expansion, it remains focused on India’s under-15% e-fashion penetration and aims to serve more than 100 million domestic customers.