Kohli's One8 Relaunches via Agilitas Sports With ₹40 Crore to Beat Celebrity-Brand Jinx
Virat Kohli's lifestyle brand One8 is being relaunched through co-founded Agilitas Sports, backed by a ₹40 crore investment. The bet leans on manufacturing scale, Lotto India licensing and fast prototyping to defy India's track record of failed celebrity-backed consumer brands.
Virat Kohli relaunches lifestyle brand One8 via co-founded Agilitas Sports (₹40 crore backing), betting on manufacturing heft, Lotto India licensing and fast prototyping to buck India's history of failed celebrity-backed consumer brands.
Why this matters
The relaunch follows Agilitas launching Kohli-backed One8 in Delhi with global sportswear ambitions, now formalized with a ₹40 crore bet on manufacturing scale and Lotto India licensing.
Retail-brand activity holding steady with 2,650 signals over the past 90 days.
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