Virat Kohli relaunches One8 via Agilitas with Rs 40 crore bet against celebrity-brand jinx
Kohli's lifestyle brand One8 is being rebuilt through Agilitas Sports, backed by ~Rs 40 crore and leaning on manufacturing scale, Lotto licensing and AI-driven fast prototyping. The move comes as celebrity venture Wrogn's income fell 12.5% to Rs 232.34 crore in FY25, with net loss up 32% to Rs 75.5 crore.
Virat Kohli relaunches lifestyle brand One8 via Agilitas Sports, backed with ~Rs 40 crore, betting on manufacturing heft, Lotto licensing and AI-driven fast prototyping to beat India's celebrity-brand failure trend amid Wrogn's declining revenue.