Kohli's One8 relaunches under Agilitas with Rs 40 crore bet to beat India's celebrity-brand curse
Virat Kohli reboots lifestyle-sportswear brand One8 through Agilitas Sports, backed by Rs 40 crore and ex-Puma chief Abhishek Ganguly. The play leans on Mochiko manufacturing and Lotto India licensing to break the pattern of failing celebrity consumer brands.
Virat Kohli relaunches lifestyle-sportswear brand One8 via Agilitas Sports with Rs 40 crore backing and ex-Puma exec Abhishek Ganguly, betting on Mochiko manufacturing and Lotto India licensing to overcome India's pattern of failing celebrity-backed consumer brands.