Kohli bets Rs 40 cr on Agilitas, exits Puma to build Indian sportswear challenger
Virat Kohli took a 1.94% stake in Agilitas Sports at a Rs 2,058 crore valuation, pivoting One8 from a Puma endorsement to an equity-led Indian play. Agilitas, which clocked Rs 642 cr in FY23, is targeting Rs 1,350 cr by FY26 with footwear priced Rs 9,230-13,999.
Virat Kohli invested Rs 40 crore in Agilitas Sports for 1.94% stake, shifting One8 from Puma endorsement to equity-backed Indian sportswear brand. Agilitas, valued at Rs 2,058 crore, launched independent footwear and targets Rs 1,350 crore revenue by FY26.
Why this matters
Follows Agilitas's Rs 225 cr raise from Nexus and Rainmatter to scale Lotto, One8 and Sportsyard retail. Kohli's equity entry deepens One8's integration into the platform.
Retail-brand activity steady with 1,847 signals over the past 90 days.