Mondelez India VP flags premiumisation, quick commerce and AI as next marketing levers

Nitin Saini says Mondelez India is doubling down on premium play across Oreo, Cadbury Silk and Bournville, expanding quick commerce reach, shifting spend to CTV and creators, and using AI for consumer discovery as media fragments.

— Filed Mon, 20 Jul, 2026, 09:26 IST · Source ET Brand Equity · Updated

Mondelez India VP Nitin Saini outlines premiumisation, quick commerce expansion, CTV investment, creator-led marketing and AI-driven consumer discovery shaping the FMCG brand's India marketing strategy.

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