Mondelez India bets on premiumisation in biscuits, scales Biscoff to 300,000 stores
Mondelez India is pushing premiumisation across biscuits and chocolates, expanding Lotus Biscoff distribution to over 300,000 stores anchored at Rs 10 price points, while launching limited-edition Oreo x BTS cookies and packaged Cadbury brownies to court younger, aspirational consumers.
Mondelez India is betting on premiumisation in biscuits and chocolates, ramping Biscoff distribution to over 300,000 stores at Rs 10 price points, and launching limited-edition Oreo x BTS cookies and packaged Cadbury brownies.