Mondelez brings 138-year-old Belgian brand CÔTE D'OR to India, leans on quick commerce
Mondelez India introduces CÔTE D'OR, its premium Belgian chocolate brand dating to 1883, priced ₹499 for 100g and ₹599 for 180g. Launch via quick-commerce platforms signals deeper premiumisation push in India's chocolate category.
Mondelez India launches premium Belgian chocolate brand CÔTE D'OR, priced ₹499-₹599, available via quick-commerce platforms, deepening its premiumisation strategy.
Why this matters
Follows Mondelez India VP's comments on premiumisation and quick commerce as growth levers, and Biscoff's expansion to 300,000 stores, showing a consistent premium-brand strategy.
Retail-brand signals are accelerating sharply, up 332100% QoQ.