Samsung restructures India ops, cuts overlapping TV & appliance roles amid profit squeeze
Samsung India is eliminating overlapping sales functions across its TV and home appliances units as smartphone demand slows and global margins fall 33% YoY. Job losses are possible. Despite FY25 revenue of Rs 1.11 lakh crore (+12%) and net profit up 38%, the firm is pushing aggressive pricing to defend share against LG, Xiaomi and Haier.
Samsung is restructuring its India operations, eliminating overlapping sales functions across TV and home appliances units amid slowing smartphone demand and profitability pressure. Job losses possible. Firm pursues aggressive pricing strategy to hold market share against LG, Xiaomi and rivals.
Why this matters
The move extends Samsung India's push to merge overlapping TV and appliance functions to lift profits, alongside its bets on AI-enabled products and a new AI retail ecosystem at its Gurugram studio.
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