Samsung India targets 70% of appliance revenue from AI-enabled products by year-end
Samsung India is pushing AI-enabled appliances to drive 70% of digital appliance revenue by year-end, backed by expanded retail footprint, localized R&D, and multi-device AI experience zones while balancing premiumization with affordability.
Samsung India aims for 70% of digital appliance revenue from AI-enabled products by year-end, backed by expanded retail presence, localized R&D, and multi-device AI experience zones, balancing premiumization with affordability for Indian consumers.