ET Brand Equity
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Signals from ET Brand Equity
- Coca-Cola loses India share as Diet Coke can shortage constrains supply
- TVS Motor bets on digital journeys and differentiated brands over discount-led growth
- India’s clipping agencies emerge as a low-cost influencer channel for brands
- Wimbledon 2026 CTV ad base widens as linear TV volumes rise 30%
- Fashion brands push connected TV beyond awareness toward measurable commerce actions
- Protein is becoming FMCG’s new premiumisation lever in India
- Atlys uses AI and in-house support to reduce uncertainty in India’s visa journey
- Shoppers Stop says loyalty members account for nearly 80% of sales
- Regional-first insurance campaigns unlock growth beyond India’s metros
- Allied Blenders appoints Bikram Basu as group marketing and innovation chief
- India quick-commerce beauty sales near $1bn as premium products gain share
- Instamart says data-led consumer campaign earned 325M+ organic reach in 10 days
- Bestseller India shifts creator strategy from follower counts to audience fit and commerce outcomes
- IKEA India turns kitchen culture into a high-reach brand-building platform
- Futurist sees loneliness, ageing and resale reshaping India’s consumer economy
- Celebrity-backed spirits brands shift focus from star power to repeat retail sales
- Nivea India balances legacy equity with youth-led digital and influencer marketing
- Amazon becomes part of Gen Alpha’s early brand vocabulary in India
- Indian brands use unexpected mashups to drive trial and reach
- Mumbai cafes like Mokai and Slow swap polish for relatability to build loyalty