TVS Motor bets on digital journeys and differentiated brands over discount-led growth
TVS Motor says nearly 20% of its revenue now comes from digitally originated customer journeys. Its two-wheeler market share rose to about 20% in the first 10 months of FY26, while electric two-wheeler retail sales climbed 43.5% year on year to 341,000 units.
TVS Motor is prioritising product improvement, differentiated brands and measurable digital customer journeys over discount-led growth. Its two-wheeler share reached about 20% in the first 10 months of FY26, while EV retail sales rose 43.5% to 341,000 units.
Why this matters
The digital-led strategy follows TVS Motor's ₹711 crore move to raise TVS Credit ownership to 85.15% and its Apache Junior Programme launch, extending its push across financing, customer journeys and brand-building.
Omni-channel is accelerating, up 190000% QoQ.