India quick-commerce beauty sales near $1bn as premium products gain share
Beauty and personal-care sales on India’s quick-commerce platforms are growing about 90% year on year, with more than 30 million monthly shoppers. Premium and masstige products account for 59% of channel spending, while digitally native brands lead in sunscreen and face serums.
India’s quick-commerce beauty and personal care sales are nearing $1 billion annually, led by premium products and digitally native brands. Blinkit, Zepto and Swiggy Instamart reach over 30 million monthly shoppers, while legacy brands retain strength in mature, repeat-purchase categories.
Why this matters
No related recent signals were provided for comparison. The update sets a benchmark for India quick-commerce beauty growth, shopper scale and premium product mix.
Omni-channel is steady, with 1,468 signals recorded in the past 90 days.
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