Instamart says data-led consumer campaign earned 325M+ organic reach in 10 days
Swiggy Instamart’s annual consumer-insights campaign generated 1,085 stories against a 500-story target, with 325M+ organic reach and coverage across 13+ TV networks. The campaign won Gold at the Kaleido Awards 2026.
Swiggy Instamart’s data-led annual consumer-insights campaign generated 1,085 stories and 325M+ organic reach in 10 days. The quick-commerce brand used sequenced, locally relevant consumption data to drive earned media and won Gold at the Kaleido Awards 2026.
Why this matters
The results extend Instamart’s recent visibility around FIFA World Cup final ordering trends and its on-demand LPG delivery launch with HPCL in Bengaluru.
Retail-brand signals are accelerating, up 349000% QoQ.
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