Shoppers Stop says loyalty members account for nearly 80% of sales

At Brand World Summit 2026, retail leaders said retail media and quick commerce are shortening purchase journeys. Wonderchef said quick commerce contributes 20% of its sales, while Shoppers Stop highlighted the scale of its loyalty-led business.

— Filed Sat, 25 Jul, 2026, 11:20 IST · Source ET Brand Equity · Updated

At Brand World Summit 2026, Indian retail leaders said retail media and quick commerce are compressing purchase journeys, requiring connected online-offline experiences. Wonderchef gets 20% of sales from quick commerce, while Shoppers Stop derives nearly 80% of sales via loyalty members.

Why this matters

The loyalty-led sales mix adds context to Shoppers Stop's recent Q1 revenue growth of 11.2%, narrowing consolidated loss, and plan to become debt-free by FY27.

Omni-channel is steady, with 1,546 signals recorded in the past 90 days.

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