Six years after 'Boycott China', Chinese brands quietly dominate India's value electronics and EV markets
Despite 2019 boycott calls, Chinese consumer brands—Xiaomi, Vivo, Oppo, Realme, OnePlus, MG and BYD—win Indian buyers on value, tech and reliability. Chinese phones hold ~70% smartphone share with 8 of the top 10 models. BYD nearly doubled EV sales to ~5,400 units in 2025 across 48 outlets, though premium aspiration still favors Apple and Samsung.
Six years after Boycott China calls, Chinese consumer brands like BYD, MG, Vivo, Oppo, Xiaomi and Haier are growing in India, winning on value, technology and reliability, though premium aspiration remains a hurdle against Apple and Samsung.