WPP Media India flags zero-click, agent-led shopping as commerce's next disruption

WPP Media India commerce head Sairam Ranganathan argues AI-driven discovery and agentic shopping will reshape Indian commerce, pushing brands to optimize for quick commerce, retail media, and connected commerce while broadening how growth is measured.

— Filed Tue, 30 Jun, 2026, 10:07 IST · Source ET Brand Equity · Updated

WPP Media India's commerce head Sairam Ranganathan discusses zero-click and agent-led shopping reshaping Indian commerce, quick commerce dynamics, connected commerce, retail media, and how brands must optimize for AI-driven discovery and broader growth measurement.

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