AI smart glasses race heats up in India as Lenskart, Titan, Jio queue launches

Global smart glasses shipments grew 11x with 131% YoY growth in 2025, though India is just 2% of the market. Lenskart's B, JioFrames, Sarvam Kaze, QWR and Titan are lining up entries at Rs 20-40K+, betting on use-case clarity, design and privacy trust to drive adoption.

— Filed Thu, 11 Jun, 2026, 10:09 IST · Source ET Brand Equity · Updated

AI smart glasses category is heating up in India with B by Lenskart, JioFrames, Sarvam Kaze, QWR, and Titan eyeing launches. Shipments grew 11x; pricing Rs 20-40K+. Adoption hinges on use-case clarity, design, and privacy trust.

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