Marico, Nestle, Orkla rewire FMCG playbooks as Gen Z drives 35% of India's consumption spend
Indian FMCG majors are restructuring portfolios, M&A and R&D around Gen Z buyers. Marico has deployed ₹800 crore acquiring three D2C youth-focused brands, while Nestle India and Orkla (MTR) tilt innovation pipelines toward younger, digital-native consumers reshaping categories from coffee to cooking.
Indian FMCG majors Marico, Nestle India and Orkla are reshaping portfolios, M&A and R&D around Gen Z consumers, who drive 35% of consumption spending. Marico spent ₹800 crore acquiring three D2C youth-focused brands.