Boat's Aman Gupta tells Goafest 2026: stop playing safe, start listening to Gen Z
At Goafest 2026, Boat co-founder Aman Gupta urged brands to empower younger employees and lean into subcultures rather than safe playbooks. He framed Boat's IPO as optional, not urgent, crediting challenger-celebrity bets and sharper product focus for the brand's growth trajectory.
At Goafest 2026, Boat co-founder Aman Gupta urged brands to empower younger employees and lean into subcultures rather than safe playbooks. He framed Boat's IPO
ET Brand Equity · 5/20/2026, 7:15:08 PM · Ask about this →