Boat's Aman Gupta tells Goafest 2026: stop playing safe, start listening to Gen Z

At Goafest 2026, Boat co-founder Aman Gupta urged brands to empower younger employees and lean into subcultures rather than safe playbooks. He framed Boat's IPO as optional, not urgent, crediting challenger-celebrity bets and sharper product focus for the brand's growth trajectory.

— Filed Thu, 21 May, 2026, 00:45 IST · Source ET Brand Equity · Updated

At Goafest 2026, Boat co-founder Aman Gupta urged brands to listen to Gen Z, empower younger employees and embrace subcultures. He said Boat's IPO remains optional, not urgent, and credited challenger-celebrity bets and product focus for growth.

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